Driven by policy and coupled with robust market demand, the European energy storage market is on its way to reaching 400 GWh, presenting a golden opportunity for portable and household storage solutions
Introduction:
The warning of the major power outage in Spain is still echoing, and the EU's investment of hundreds of billions of euros in grid resilience is imminent. An energy storage revolution, strongly driven by policy and fueled by market demand, is accelerating on the European continent. Faced with this historic opportunity, PurMars Power, with its full-chain ODM/OEM service capabilities from battery cells to systems, is providing precise energy storage solutions for households, industrial and commercial sectors, and outdoor life, and is becoming a reliable partner for European channel providers and project developers.
Market background: dual catalysis of policy support and rigid demand
The massive power outage in Spain in 2025 served as a wake-up call, thoroughly exposing the vulnerability of Europe's traditional power grid.
To this end, the European Union has clearly proposed to increase investment in grid modernization and resilience, paving the way for rapid development of the energy storage industry. Analysts predict that by 2029, the scale of the European energy storage market will climb to an astonishing 400 GWh, indicating a huge growth of over six times in the coming years. Household and commercial energy storage have shifted from being "optional" to becoming a "rigid demand" for ensuring energy security and achieving economic benefits.
Product solution: Precisely matching diversified European scenarios
In response to the differentiated market demands in Europe, PurMars Power offers two core product lines:
Home energy storage system: It deeply aligns with the green living and smart consumption philosophy of European households. Our system perfectly fits the popular "balcony photovoltaic" installation scenario, helping users maximize self-generated electricity consumption. Through an intelligent energy management system, users can easily achieve "peak-valley arbitrage" by using stored green electricity during periods of high electricity prices. More importantly, our product design fully considers subsidy policies in various countries. For example, in Germany, it can help users apply for subsidies covering up to 30% of the cost, and in France, it meets the conditions for value-added tax exemption, significantly enhancing the return on investment and acceptance rate of end consumers.
Portable power stations: Targeting the rapidly growing market for personal energy freedom. In the European Union, with over 11.3 million remote workers and a thriving outdoor culture, there is a demand for silent, zero-emission, plug-and-play mobile power. This market is expanding at an annual growth rate of over 7%. Our portable power station product line, with its excellent silent performance and clean energy characteristics, has not only become a necessity for camping and traveling but also perfectly adapts to the needs of urban balconies, shared office spaces, and other scenarios.
Core advantage: full-chain customization, serving the entire European region
The core competitiveness of PurMars Power lies in providing in-depth wholesale customization services. We are not simply a product supplier, but a full-chain solution provider, covering battery cell selection, BMS research and development, structural design, and complete machine assembly. This means that we can flexibly customize the power, capacity, interface, and even appearance of products according to the needs of our partners, ensuring precise adaptation to different environments ranging from the cold climate of Northern Europe to the abundant sunshine of Southern Europe, and meeting the complex local grid connection requirements.
Win-win cooperation: Jointly exploring the new blue ocean of energy transformation
We have accumulated successful experience in government-enterprise cooperation in the European market, with project cases spanning multiple countries such as Germany, Sweden, and Bulgaria, demonstrating the reliability and localization capabilities of our solutions. We sincerely invite channel partners, distributors, energy project developers, and system integrators across Europe to come for negotiations.
The wave of energy transformation in Europe has arrived, and the huge market gap presents unlimited business opportunities. PurMars Power is willing to work with you, leveraging our leading technology, flexible customization capabilities, and mature cooperation experience, to seize this multi-billion-euro opportunity and achieve a win-win green future.
Regarding PurMars Power:
PurMars Power is a global enterprise specializing in the research, development, manufacturing, and sales of portable energy storage, household, and commercial energy storage systems. The company is committed to providing reliable, intelligent, and sustainable power support to users worldwide through innovative clean energy solutions.
